Lon newest bestselling book, The Fusion Marketing Bible is now being translated in Chinese! Lon’s previous bestseller, The Social Media Bible has been translated and distributed in four different languages and now TFMB is going to China!
Do books on digital media, social media, and free enterprise in China seem like an oxymoron to anyone else?Read More
Lon has created a series of podcasts for his new book “The Social Media Bible“, published by John Wiley & Sons; which can be found at www.TheSocialMediaBible.com. These interviewsinclude: Evo Terra the author of “Podcasting For Dummies”, Alan Levy the CEO of “BlogTalkRadio”, Stephanie Bryant the author of “Videoblogging for Dummies”, David Nour, author “Relationship Economics”, Marc Canter, founder of MacroMedia and Broadband Mechanics, and Chris Schalk, Director of Google OpenSocial, and more.To hear these incredible interviews click here!Read More
The Computer History Museum In Mountain View, CA has requested some of Lon’s other inventions and the SenSei System Software for its permanent collection. The SenSei System Software, conceived as a human interface between the early Apple Computer and disabled users, was a milestone in the development of the Smart Home.Read more..Read More
Here is my recent article on the “Three C’s Of Innovative Thinking” written for InformIt.com and provided courtesy of Financial Times Prentice Hall. This article will help you understand how to be more creative and a more Innovative thinker by showing you an actual process you can follow. How would you value the ability to better solve problems? Read the Financial Times (Pearson Publishing) article “The Psychology of Innovative Thinking” Now!Read More
For his second trip around the world in six weeks, Lon went to Hyderabad, India to teach advanced marketing at The Indian School of Business. There were 32 top executives from the entire region from Sri Lanka to Mumbai. This was a three day excelerated Master Class in Advanced Marketing, which included the latest in Traditional marketing, digital, media, and Lon’s new form of marketing, Fusion Marketing. For more images and feedback on the class click here!
For a larger view of the class photo, just click the image!Read More
Watch Lon’s cartoon on YouTube that explains why your marketing simply isn’t working!If you have all but abandoned traditional media and have been focusing on social media marketing, maybe it isn’t WHAT you’re doing as much as it’s that using only one set of marketing tools isn’t enough. Traditional marketing has worked for 100’s of years and now social media has made traditional marketing antiquated and ineffective. Are you not seeing the ROI (Return on Investment) on all of your social media marketing? Check out this 3 minute cartoon! Click Here!Read More
Lon just returned from his 2nd world tour, which included Kuala Lumpur, Malaysia, Singapore, Shanghai, China, and Dubai in the Arab Emirates where he lectured to executives of some of the world’s largest corporations on traditional marketing, digital marketing, and of course, Fusion Marketing. Lon said the most interesting part of this lecture tour was teaching “social media” to executives in a communist country (China)! He went on to say that using Facebook, Twitter, and LinkedIn as examples were useless when all of these (western) social platforms are blocked in China. He stated that he had to clarify; “This is what the rest of the world is using, but it works the same way!” in all of his presentations. Web sites like Sina Weibo (Twitter-like) with 54m members, Renren (Facebook-like) with 54m members, Ozone (Facebook-like) with 629m members, and Weixen (WhatsApp-like), with 236m members carry a lot of marketing weight in China! Also WhatsApp is crushing it in Asia! It’s more popular than Facebook!Read More
On March 6th, Lon’s Public Television Special “Social Media & You… Communicating In A Digital World” premiered on KAET PBS AZ Television with rave reviews! This television special has been called “Historic Television”!
The television special premiered on PBS AZ KEAT, but for the first time ever, it previewed and broadcasted world wide on Facebook using the 22Social app. This was the first time a traditional media television had been a pre-cast on the same night where it could be directly compared to Facebook, the new marketing; Social Media. Lon and his team are currently developing a “game changing” industry white paper report that will directly compare and analyze the same exact content marketed on traditional media television and social media Facebook.
If you would like to receive a copy of this report, select “Get Access” from the top right corner of this page and you will be notified when it’s completed! For more information on the PBS Television Special, click here!Read More
KAET PBS Television digitally recorded Lon in the production of the world’s first television special on social media marketing. The show is called “Social Media & You… Communicating In A Digital World”. This show was recorded in front of a live studio audience at the KAET Arizona PBS affiliate in the beautiful new ASU building, which also houses the Walter Cronkite School of Broadcasting. This show has been called “historic television” as it is the first time anyone has told the story of the most disruptive technology we have seen in our lifetimes. Lon is proud to have been given the privilege to tell that story!
March 6th Facebook Premiere at 8:00 PM MST and the Arizona KAET PBS Television Premiere at 10:30 PM MST.
Social Media & You… Communicating In A Digital World Social media is much more than having a Facebook page and sending a few tweets. It is about understanding all of the available tools and knowing which ones to use and how to use them most effectively. It’s about understanding terms such as “the fundamental shift in power”, “link love”, “Google Juice” and “What the SEO advantages are to blogging?”. It’s about using QR codes and mobile marketing, “segmenting”, and “day parting” to achieve a 35% email conversion rate. It’s about in-game advertising, virtual worlds, and video marketing. It’s a lot more than you ever thought! Join Public Television and Lon Safko, the author of the best-selling book The Social Media Bible and get a completely different perspective on the digital world of communication
This historic television special will premiere on PBS AZ KEAT on March 6th and will also be broadcasted on Facebook and G+! More details to and teaser clips, click here!Read More
Lon’s newest bestselling book, “The Fusion Marketing Bible” hit the streets today in English and Short and Long Form Chinese! The Chinese said…
“The Fusion Marketing Bible takes social media beyond its limits and shows you how to leverage all of your marketing without spending a yen more!”Read More
Lon’s bestselling book, The Fusion Marketing Bible, which hit #3 on Amazon, sold out of the SXSW (South By Southwest) bookstore during this year’s event as reported by publisher, McGraw Hill. SXSW is annual music, film, and interactive conference and festival held in Austin, Texas that includes bands, films, and the most innovative marketing presentations of any event worldwide. It was estimated that SXSW exceeded 25,000 attendees this year!Read More