Lon just returned from Europe where he spoke at the second annual Marketing Rockstars Festival in Graz, Austria where they had an attendance of nearly 2,000! There were 60+ speakers from The New York Times, Starbucks, Yelp, Ben & Jerry’s, Google, Jägermeister, and many other famous international brands. Really… If you are into the very cutting edge of international marketing, the Marketing Rockstars Festival is where you want to be next May!Read More
DeDe Gossage and Ron Simmons of the Georgia Small Business Development Center (SBDC) has designed the “Digital Marketing Boot Camp” which is based on my bestselling book, “The Fusion Marketing Bible”. These full-day, interactive training sessions have been specifically for small business owners who want to learn how to integrate technology and marketing in the digital space to increase profits and gain customers. This amazing team of professionals has taught Fusion Marketing at in cities around the state to more than 900 small business owners!Read More
My Q1 & Q2, 2015 world lecture tour will take me to such exotic places as Mumbai, Delhi, Hyderabad, India, Kuala Lumpur, Singapore, Bangkok, Dubai, and finish in beautiful Graz, Austria. I will be presenting Fusion Marketing, My PBS Television Special content, “Social Media & You… Communicating In A Digital World”, and going back to my roots, Innovative Thinking! If any of my friends are from or near those locations, please let me know by selecting “Contact” from the menu and send me an email! Let’s get together!Read More
Lon newest bestselling book, The Fusion Marketing Bible is now being translated into Chinese! Lon’s previous bestseller, The Social Media Bible has been translated and distributed in four different languages and now TFMB is going to China!
Do books on digital media, social media, and free enterprise in China seem like an oxymoron to anyone else?Read More
Lon has created a series of podcasts for his new book “The Social Media Bible“, published by John Wiley & Sons; which can be found at www.TheSocialMediaBible.com. These interviews include: Evo Terra the author of “Podcasting For Dummies”, Alan Levy the CEO of “BlogTalkRadio”, Stephanie Bryant the author of “Videoblogging for Dummies”, David Nour, author “Relationship Economics”, Marc Canter, founder of Macro Media and Broadband Mechanics, and Chris Schalk, Director of Google OpenSocial, and more. To hear these incredible interviews click here!Read More
The Smithsonian Institution in Washington, D.C. has added eighteen of Lon Safko’s early inventions and over 30,000 corporate documents into its permanent collection. Read more…Read More
The Computer History Museum In Mountain View, CA has requested some of Lon’s other inventions and the SenSei System Software for its permanent collection. The SenSei System Software, conceived as a human interface between the early Apple Computer and disabled users, was a milestone in the development of the Smart Home. Read more..Read More
Here is my recent article on the “Three C’s Of Innovative Thinking” written for InformIt.com and provided courtesy of Financial Times Prentice Hall. This article will help you understand how to be more creative and a more Innovative thinker by showing you an actual process you can follow. How would you value the ability to better solve problems? Read the Financial Times (Pearson Publishing) article “The Psychology of Innovative Thinking” Now!Read More
For his second trip around the world in six weeks, Lon went to Hyderabad, India to teach advanced marketing at The Indian School of Business. There were 32 top executives from the entire region from Sri Lanka to Mumbai. This was a three day accelerated Master Class in Advanced Marketing, which included the latest in Traditional marketing, digital, media, and Lon’s new form of marketing, Fusion Marketing. For more images and feedback on the class click here!
For a larger view of the class photo, just click the image!Read More
Watch Lon’s cartoon on YouTube that explains why your marketing simply isn’t working! If you have all but abandoned traditional media and have been focusing on social media marketing, maybe it isn’t WHAT you’re doing as much as it’s that using only one set of marketing tools isn’t enough. Traditional marketing has worked for 100’s of years and now social media has made traditional marketing antiquated and ineffective. Are you not seeing the ROI (Return on Investment) on all of your social media marketing? Check out this 3-minute cartoon! Click Here!Read More
Lon just returned from his 2nd world tour, which included Kuala Lumpur, Malaysia, Singapore, Shanghai, China, and Dubai in the Arab Emirates where he lectured to executives of some of the world’s largest corporations on traditional marketing, digital marketing, and of course, Fusion Marketing. Lon said the most interesting part of this lecture tour was teaching “social media” to executives in a communist country (China)! He went on to say that using Facebook, Twitter, and LinkedIn as examples were useless when all of these (western) social platforms are blocked in China. He stated that he had to clarify; “This is what the rest of the world is using, but it works the same way!” in all of his presentations. Web sites like Sina Weibo (Twitter-like) with 54m members, Renren (Facebook-like) with 54m members, Ozone (Facebook-like) with 629m members, and Weixen (WhatsApp-li,ke), with 236m members carry a lot of marketing weight in China! Also WhatsApp is crushing it in Asia! It’s more popular than Facebook!Read More
On March 6th, Lon’s Public Television Special “Social Media & You… Communicating In A Digital World” premiered on KAET PBS AZ Television with rave reviews! This television special has been called “Historic Television”!
The television special premiered on PBS AZ KEAT, but for the first time ever, it previewed and broadcasted world wide on Facebook using the 22Social app. This was the first time a traditional media television had been a pre-cast on the same night where it could be directly compared to Facebook, the new marketing; Social Media. Lon and his team are currently developing a “game changing” industry white paper report that will directly compare and analyze the same exact content marketed on traditional media television and social media Facebook.
If you would like to receive a copy of this report, select “Get Access” from the top right corner of this page and you will be notified when it’s completed! For more information on the PBS Television Special, click here!Read More