NEWS ROLL

Lon’s Public Television Special Gets A Green Light!

KAET PBS Television digitally recorded Lon in the production of the world’s first television special on social media marketing.  The show is called “Social Media & You…  Communicating In A Digital World”.  This show was recorded in front of a live studio audience at the KAET Arizona PBS affiliate in the beautiful new ASU building, which also houses the Walter Cronkite School of Broadcasting.  This show has been called “historic television” as it is the first time anyone has told the story of the most disruptive technology we have seen in our lifetimes.  Lon is proud to have been given the privilege to tell that story!

March 6th Facebook Premiere at 8:00 PM MST and the Arizona KAET PBS Television Premiere at 10:30 PM MST.

Social Media & You…  Communicating In A Digital World Social media is much more than having a Facebook page and sending a few tweets. It is about understanding all of the available tools and knowing which ones to use and how to use them most effectively. It’s about understanding terms such as “the fundamental shift in power”, “link love”, “Google Juice” and “What the SEO advantages are to blogging?”. It’s about using QR codes and mobile marketing, “segmenting”, and “day parting” to achieve a 35% email conversion rate. It’s about in-game advertising, virtual worlds, and video marketing.  It’s a lot more than you ever thought! Join Public Television and Lon Safko, the author of the best-selling book The Social Media Bible and get a completely different perspective on the digital world of communication

This historic television special will premiere on PBS AZ KEAT on March 6th and will also be broadcasted on Facebook and G+!  More details to and teaser clips, click here!

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Lon Tours Italy!

Lon’s newest bestselling book, “The Fusion Marketing Bible” hit the streets today in English and Short and Long Form Chinese!  The Chinese said…

TFMB Long Chinese(Traditional or Long Form Chinese) or…

TFMB Short Chinese (Simplified or Short form Chinese), or…

“The Fusion Marketing Bible takes social media beyond its limits and shows you how to leverage all of your marketing without spending a yen more!”

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“The Fusion Marketing Bible” Sells Out At SXSW!

Lon’s bestselling book, The Fusion Marketing Bible, which hit #3 on Amazon, sold out of the SXSW (South By Southwest) bookstore during this year’s event as reported by publisher, McGraw Hill.  SXSW is annual music, film, and interactive conference and festival held in Austin, Texas that includes bands, films, and the most innovative marketing presentations of any event worldwide.  It was estimated that SXSW exceeded 25,000 attendees this year!

The Fusion Marketing Bible

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Teaching Academy For Fusion Marketing!

Lon did it again!  He’s created still another entity; The Fusion Marketing Academy   If you want to learn how to earn 10x your marketing return on investment without spending a cent more…  If you want to have a competitive marketing advantage over your competition…  If you want to make a name for yourself within your marketing organization…  Or, if you want to provide amazing consulting services that no one else can…  Then you owe it to yourself to check out The Fusion Marketing Academy!

Lon formed The Fusion Marketing Academy as per request of so many people in Lon’s presentations asking to learn more and to be personally trained in Fusion Marketing. When asked, Lon said, “This way I can help more people at one time achieve their marketing goals and increase revenue.”  Check out…  The Fusion Marketing Academy

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Lon Forms Five Star Speakers!

Lon came up with another entirely new concept for working with speaker’s bureaus…  Eliminate the the bureaus!  Lon was always concerned and confused that there had to be an intermediary between the professional keynote speaker / trainer and the end client.  So, Lon founded Five Star Speakers!  Five star speakers is a speakers bureau by the speakers and for speakers.  At Five Star Speakers you have access to the world’s leading keynote speakers; directly, without the middle, man!  Five Star Speakers is a partnership between Lon and other famous keynote speakers such as Eric Qualman, “Socialnomics”, Dave Kerpen “Likeable Social Media”, Jamie Turner “Go Mobile”, Chuck Martin “The Third Screen”, Phyllis Khare “Social Media Marketing For Dummies”, Andrea Vahl “Facebook Marketing For Dummies”, and Adam Metz “The Social Customer”.

Visit Five Star Speakers where you can connect directly with the most sought after keynote speakers today!

Five Star Speakers

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Fusion Marketing Bible Is Going To China!

Lon newest bestselling book, The Fusion Marketing Bible is now being translated in Chinese!  Lon’s previous bestseller, The Social Media Bible has been translated and distributed in four different languages and now TFMB is going to China

The Fusion Marketing Bible

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Fusion Marketing Is Now Patent Pending

Lon was notified that his newest invention, Fusion Marketing and The Safko Wheel Marketing Toolkit has been accepted by the United States Patent and Trademark Office as patent pending.  When approved, this patent will be Lon’s fourth U.S. Patent.

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“Fusion Marketing” Launches September!

The Fusion Marketing Bible (FUSE!) – IT’S WHAT’S NEXT!
Traditional Marketing + Digital Marketing + Social Media Marketing = Fusion Marketing
If you are still calling yourself a “Social Media Expert” then you’re announcing to the world that you have been left behind.  If you’re an expert in Facebook and Twitter, then you’re trying to build a house restricted to using only two tools.  Social media is an amazing marketing tool set that’s been for the past 5+ years, take it from me, I wrote the book on it!  If you’re still stuck looking at social media as a stand alone technology, then you’ve been left behind.  More…

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Webinar For SCORE Reaches Nearly 2,000 Participants

Lon recently performed a five-part webinar series for SCORE, the small business government mentoring agency out of Washington, D.C. and at each webinar, and topped out at nearly 2,000 participants.  This is the largest single webinar attendee count that Lon has had to date!

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Internationally Best Selling Book Launches April 11th!

Lon’s internationally best selling book, The Social Media Bible published by John Wiley & Sons, is now in it’s Third Edition is now available!The book is new, improved, and streamlined with a QR Barcode to a video introduction at the start of every chapter where I tell you what’s important in that chapter and even some tips that are in the text!I have eliminated the Second Part Guide as most everyone either knows the companies by now or knows how to Google them.  I did this to make room for more content about apps, mobile marketing, Facebook, and a lot more.  I also added international social media success stories in every chapter.

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Lon Signs Two Book Deals In One Day!

Lon signed two new book deals with Publishers John Wiley & Sons and McGraw Hill Publishing in one day.  An agreements was signed with John Wiley for the Third Edition of Lon’s International Best Seller “The Social Media Bible” now available worldwide in English, Spanish, Korean, and Chinese. Don’t worry about buying the current version, the Third Edition will not be out until summer of 2012.   More…

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Lon’s Latest Book Tour Takes Him To Austin, New York, New England, & The Netherlands

Lon has been traveling speaking and promoting his two newest books; “The Social Media Bible, Third Edition” and “FUSE!, Fusion Media Marketing” throughout New England, the southwest and Lon is heading off for Holland.  Lon has been asked to tour the universities of the Netherlands and present his thoughts on Social Media, his newest concept; Fusion Media Marketing, and the future of the social enterprise.

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Lon LIVE !