LON’S LATEST PRESENTATION! FUSION MARKETING – 2020 MARKETING 

 Fusing Traditional Media, Social Media, Digital Media into… TraDigital Media!

• Understand the difference between Traditional, Digital, and Social Media Marketing?
• When you look at your traditional tools, look at ALL of them.
• Don’t keep doing your marketing by accident, do it on purpose.
• Learn what you “Cost of Customer Acquisition” is and why it is so important.

• Discover how you can measure EVERYTHING.
• Learn how to totally integrate all of your marketing tools into one toolbox.
• Use The Safko Marketing Wheel to dive deeper into your process.
• Create a custom marketing plan for the next year, next quarter, or next campaign, by following the Wheel.
• Identify your key marketing objectives.
• With only 5 objectives and your custom tools, quickly list more than 100 sound tactics to create your killer custom plan!

 SOCIAL MEDIA & YOU… COMMUNICATING IN A DIGITAL WORLD 

 You don’t know, what you don’t know…

Based On Lon’s PBS Television Special!

Know The effects of Social Media and digital communications has touched everyone. Social Media has changed the way you communicate with your employees, customers, prospects, and with the groups and communities that are being built by others who are like-minded.

Digital Communications has already changed the way we do business in our community, nationally and internationally and has already affected organizations around the globe. Lon can help you understand what people are already saying about you, your organization and your competition, because knowing when, how, and where to respond is critical.

Lon will show you how to develop an open dialog between you and your internal and external customers. Make no mistake about Social Media; it’s here whether you resist it or not and it’s more complicated than you think. The faster you embrace this brave new world the faster you and your company will benefit.

TakeAways… 

Do You Know:

• What the term “cyber-surveillance” means?
• Why participating in the conversations about you and your company is so important?
• That there are 42 different mobile platforms?
• How the term “responsive” relates to you web site and email?
• What NFC, Apple Pay, Google Wallet and Short Codes are?
• The “Psychology Behind the Technology” and why being restricted to 140 characters on Twitter is a good thing?
• Why advertising on Facebook is better than The New York Times?
• The power of LinkedIn for business?
• How the 2nd B in B2B is still a C?
• How businesses around the world are using Pinterest?

Lon Safko is the author of bestselling book “TheSocialMediaBible,” which is in its Third Edition, five languages, hit #1 on, and broke the $2m retail sales mark! “The Fusion Media Marketing from Lon, has already hit #3 on Amazon and is in three languages!

 INNOVATIVE THINKING – THE PROCESS 

 You Can And Will Become More Innovative

Innovation leads to competitive advantage, costs savings, and a greater bottom line for you and your organization. Lon will also share his Twenty Truths of Innovation and what it takes to be an entrepreneur, intrapreneur, and innovator. Innovative thinking creates new products and services, new ways to sell existing products and services into new markets, and ultimately gives you that competitive edge that results in an increase in your performance.

Learn from someone who has actually done it!

Lon Safko is a proven Innovative Thinker with 18 of his inventions in the Smithsonian Institution’s permanent collection along with more than 30,000 corporate documents in the Lemelson Center For Innovation in Washington, D.C. Lon also has 14 of his inventions in the collection of the Computer History Museum in Mountainview, California.

His inventions include everything from the first CAD (Computer Aided Design), to V-E-Tailing (Virtual Electronic Retailing), to Three-Dimensional Internet Advertising (3DGTA), to the “First Computer To Save A Human Life”!

Lon takes you through the process of identifying why we can’t be creative, because of conditioning, perceptual, emotional, cultural, stereotyping, and environmental barriers. Lon also discusses how to isolate a problem by breaking it down into it simplest components where it can easily solved.

He also discusses the important to chaos tolerance, and helps his audience understand why change is a good thing to being more creative. And, Lon also discussed left brain / right brain thinking and how to maximize the two.

Lon gives real world examples on how to be a more Innovative Thinker by taking the audience step-by-step through the inspiration and eventual patenting of his most recent ideas. Lon will also discuss his Twenty Truths of Innovation and what it takes to be an entrepreneur and Innovator.

So whether you are in sales, marketing, public relations, communication, sales, the “C” Suite, entrepreneur or intrapreneur, you need learn from someone who has done it and how to become and profit from Innovative Thinking!