KAET PBS Television digitally recorded Lon in the production of the world’s first television special on social media marketing.  The show is called “Social Media & You…  Communicating In A Digital World”.  This show was recorded in front of a live studio audience at the KAET Arizona PBS affiliate in the beautiful new ASU building, which also houses the Walter Cronkite School of Broadcasting.  This show has been called “historic television” as it is the first time anyone has told the story of the most disruptive technology we have seen in our lifetimes.  Lon is proud to have been given the privilege to tell that story!

March 6th Facebook Premiere at 8:00 PM MST and the Arizona KAET PBS Television Premiere at 10:30 PM MST.

Social Media & You…  Communicating In A Digital World Social media is much more than having a Facebook page and sending a few tweets. It is about understanding all of the available tools and knowing which ones to use and how to use them most effectively. It’s about understanding terms such as “the fundamental shift in power”, “link love”, “Google Juice” and “What the SEO advantages are to blogging?”. It’s about using QR codes and mobile marketing, “segmenting”, and “day parting” to achieve a 35% email conversion rate. It’s about in-game advertising, virtual worlds, and video marketing.  It’s a lot more than you ever thought! Join Public Television and Lon Safko, the author of the best-selling book The Social Media Bible and get a completely different perspective on the digital world of communication

This historic television special will premiere on PBS AZ KEAT on March 6th and will also be broadcasted on Facebook and G+!  More details to and teaser clips, click here!