…It’s All In The Numbers!

Here is a list of Top 50 Mobile Marketing Statistics I scoured the web for.  I think you will be surprised when you read these and keep in mind…  These numbers are increasing everyday!

1. 91% – Percent of American adults own a cell phone.
2. 61% – Percent of American adults own a smartphone.
3. 32% – Percent of American adults own an e-reader.
4. 42% – Percent of American adults own a tablet.
5. 1.75 Billion – Number of smartphones in use worldwide.
6. 143 Million – Number of smart phones in use in the U.S.
7. 71 Million – Number of tablets in use in the U.S.
8. 2x – Hours of time now spent on line over 2010.
9. 81% – Percent of of U.S. adults age 25-34 who own a smartphone.
10. 70% – Percent of teens who own a smartphone.
11. 50% – Percent of adults age 55 and over who own a smartphone.
12. 53% – Percent of Android smartphone users.
13. 40% – Percent of iPhone smartphone users.
14. 3% – Percent of Blackberry smartphone users.
15. 25% – Number of Americans who use mobile devices only to access the Internet.
16. 50% – Percent of tablet users who spend more online than do PC users.
17. 57% – Percent of users that won’t recommend a company with a poor mobile site.
18. 2 – Number of hours each day spent by Americans on their phone.
19. 1 out of 4 – Number of on-line searches done with a smartphones.
20. $400 Billion – Dollars that will be spent on mobile marketing next year, ($139 billion in 2012).
21. 45% – Percent of US marketing campaigns uses a downloaded app.
22. 8x – Number of mobile coupons that are redeemed verses emailed.
23. 10x – Number of mobile coupons that are redeemed verses printed.
24. 40% – Percent of people purchase after scanning a QR Barcode.
25. 24.5 Billion – Dollars of ad revenue by the next of next year.
26. $24.5 Billion – Dollars in mobile ad revenue by the end of next year.
27. 85% – Number of people who prefer mobile apps over web sites.
28. 7 out of 10 – Number of apps that are built for Apple IOS.
29. 224 Million – Number of monthly mobile app users.
30. 78% – Percent of people admit they take their smartphones to the bathroom.
31. 91% – Number of people who admit their phone is within arms reach 24/7.
32. 25% – Percent of of smartphone owners ages 18–44 say they “can’t recall the last time their smartphone wasn’t next to them.”
33. 6.8 Billion – Number of people on Earth.
    • 4 Billion – Number of people who use a mobile phone.
    • 3.5 Billion – Number of people who use a toothbrush.
34. 25% – Percent who admit they only use smartphone to access the Internet.
35. 5x – Number of cellphones as there are PC’s in the world.
36. 95% – Percent of people reached by brands using SMS.
37. 90% – Number of all text messages read within 3 minutes.
38. 9 out of 10 – Number of mobile searches that lead to action.
    • 50% – Percent of purchases that followed.
39. 70% – Percent of mobile searches that lead to action within an hour.
    • 1 – Number of months required by desktop searches.
40. 74% – Percent of mobile user who use their smartphone while they shop.
    • 79% – Percent of those who then buy.
41. 50% – Percent of mobile users who have scanned a QR Code.
42. 18% – Percent of those who then purchased after scanning a QR Code.
43. 95% – Percent of users who look up local information.
    • 61% Percent of those who then called.
    • 59% – Percent of those who then visited.
44. 189 Million – Number of Facebook users who are mobile-only
    • 30% Percent of Facebook revenue from mobile users.
45. 751 Million – Number of Facebook users access from mobile devices (nearly 3/4).
46. 60% – Percent of Twitter users who access the network from their mobile devices.
47. 500 Million – Number of Twitter members.
    • 228 Million – Number of active users.
    • 400 Million – Number of Tweets sent each day.
48. $4.4 Billion – Dollars spent on mobile advertising in the U.S. in 2012.
    • $8.5 Billion – Dollars spent on mobile advertising in the U.S. in 2012.
    • $31.1 Billion – Dollars projected spent on mobile advertising in the U.S. by 2017.
49. 5x – Number of time mobile ads perform better than online ads.
50. 50% – Percent of B2B vendors who sell through mobile.
    • 75% – Percent of B2B vendors who plan mobile commerce by year’s end.

Thank you everyone, too numerous to mention, who has contributed to this list!

Lon Safko

www.LonSafko.com

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