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You May Just Be In The Dark About Generational Behavior

You May Just Be In The Dark About Generational Behavior

Can you define the following major generational marketing categories: 13th Generation, Me Generation, Echo Boomers, Chief Friendship Officers, Selfie Generation, Radio Babies, Baby Busters, Tweennials , and DINKs?

If not, then you may just be in the dark about generational marketing behavior.  THis should really help you and please remember to share tis with others. (more…)

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This Isn’t Your Father’s Social Media

This Isn’t Your Father’s Social Media
Communication Has Dramatically Changed

The days of being excited and celebrating “social media” has run it course.  Over the past decade plus, social media came into it’s own as the leading way to communicate for sales, customers service, transactional, spam, and for personal connection.

Over the past three years, social media has become less and less effective as a communication tool.  Using digital tools today has become much more complicated than ever before.  Just having a Facebook page, a profile on LinkedIn, or sending out a few tweets no longer cuts it.

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Why Does November Suck As A Selling Month?

Two things, which you won’t read anywhere else…

Nearly all of Europe and the U.S.’ buying public lives north of the equator.  Remove India, which doesn’t buy from us, and everyone else is north of the equator.  June 21st, we begin our trek to the shortest day of the year.  On November 30th, we are only 21 days away from the shortest day all year.  As the length of the day shortens, we get less sunlight and our bodies receive less ultraviolet light.  UV when it hits our skin, creates Vitamin D.  So, the less sunlight, the less Vitamin D.  Also, the shorter days interferes with our circadian rhythm.  When it gets dark earlier, we feel it’s time to go to sleep.  Consistent, artificial light has only been around for less than 150 years in our more than 2.5 million years of evolution.  So, our brains think we need more sleep and we deprive it.  It’s the same signal that makes bears, mice, and other mammals hibernate. (more…)

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World’s First SPAM Email

World’s First SPAM Email

Link To Gary Theurk Interview

Email from Gary To Lon Regarding “The World’s First SPAM Email”

Hi Lon,

I did not save it, but all the early research info on the ARPAnet was digitally archived. It came to light when one of the old programmer & researcher from SRI wrote an article on “unsung hero of the InterNet”, for PC WORLD magazine.

Some one who I was working with came into work with the article and started asking me about it and my role in this event. Then the gig was up ! ! !

I have not been successful in reaching any of the recipients of that first e-spam, except Vint Cerf (co-inventor of the Internet), but I have talked to may who had heard about it.

Here is the very first Spam message ever sent, below.

Gary Thuerk (more…)

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12 – Excalibur And The Holy Grail

Excalibur And The Holy Grail

This is just an outline and will be rewritten to add more details such as dates, names, and descriptions.

We then entertained a $250,000 cash placement in exchange for 50% equity, with a French gentleman, Alain Clente, of the Asha Corporation, a developer of a 4-wheel drive automobile he sold to Chrysler. (more…)

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11 – Spokane Penny Stock Shuffle

Spokane Penny Stock Shuffle

This is just an outline and will be rewritten to add more details such as dates, names, and descriptions.

By May of 1987, it was obvious that an influx of cash would be necessary to remain open, and continue R&D as we were $72,000 in debt.  By now we had hired D. Keith Fischer, our electronics expert who deigned the SenSei Server.  We also had Lani Strege as an administrative assistant.  It was also apparent that Stan Colson and Bruce Jorgensen weren’t working out.  The two were dismissed by early June, and by June’s end Jorgenson sued us for compensation for the use of his suggestion of the word Sensei.

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10 – Barbie Dolls After The Party

Barbie Dolls After The Party

(Jumping For Joy)

This is just an outline and will be rewritten to add more details such as dates, names, and descriptions. (more…)

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09 – Signing In Houston

Signing In Houston

(Houston, We Have A Signature)

This is just an outline and will be rewritten to add more details such as dates, names, and descriptions.

As stated earlier, with little or no help, the first six months were very difficult.  We started by researching the market.  I visited and demonstrated to almost 21 hospitals and medical centers form New York to Houston, to Denver, to California.  We had excellent acceptance, and there appeared to be no competition still.

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08 – Circle Bar ‘W’ (Rides To The Rescue)

Circle Bar ‘W’

(Rides To The Rescue)

This is just an outline and will be rewritten to add more details such as dates, names, and descriptions.

Well, in December of 1987 we at BWIP got a early Christmas present, we were told by congress, that the project had been cancelled, and the last date of employment for the 1200 BWIP employees would be February 28.  It was time to find another job. (more…)

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07 – Boise Isn’t Just Potatoes

Boise Isn’t Just Potatoes

This is just an outline and will be rewritten to add more details such as dates, names, and descriptions.

During August through November of 1987, a physical therapists form St. Luke’s Hospital in Boise, Idaho, Debra Purcel harassed me to help her by selling a SoftVoice system to a patient of hers in Boise.  I refused because of the fact the I wasn’t completely satisfied with the recognition rate of the SoftVoice system, only about 94% accurate, and the fact that her patient was on a respirator, which severely impaired her breathing and her voice.

 


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Lon LIVE !