Blog

01 – Founding The Assistive Technology Industry

Founding The $15.3 Billion Assistive Technology Industry

In The Beginning…

I’m going to step away from the technical aspects of Innovative Thinking for this entry and interweave actual practical examples. Below is the story of how I co-founded the $5.3 billion Assistive Technology industry and how Innovation helped me to develop the first commercially available voice recognition, voice synthesizing, environmental control, the HeadMouse, and the first fully graphic operating system, computer system for the physically disabled.

One morning at 10:30 AM PST, on Saturday January 5, 1985, the rollercoaster started to “click, click, click”.  This very moment was the beginning of successes and failures that took me on an Innovated journey that allowed me to work with Steve Jobs & Steve Wozniak, spend a day with Bill Gates’ dad, meet and brainstorm with the Father of Virtual Reality, become friends with the inventor of the Data Glove and the author of the American with Disabilities Act, sue Microsoft and win, sue Apple and lose, go through Wall Street Road Shows for my I.P.O., initiate and survive two R.I.C.O. filings, a near S.E.C. scandal, develop more than 125 copyrights, have 18 inventions and 30,000 corporate records in the permanent collection of the Smithsonian Institution, 14 more inventions placed in the Computer History Museum, write nearly a million lines of code, bring to market 30 hardware peripherals, open up 25 national and 3 international sales offices, designed the “first computer to save a human life”, hostile shareholder takeovers, V.C. attacks and come out the other end safe and sound with the ability to Innovate on a dime. (more…)

Read More

Are We All Drug Pushers & Voyeurs?

BY FC Expert Blogger Lon Safko
Mon Nov 15, 2010

This blog is written by a member of our expert blogging community and expresses that expert’s views alone.

We are all total voyeurs, eavesdroppers! That’s what makes YouTube so popular. Flickr photographs, blogs (web logs or on-line diaries) are what people love to share and sneak a peak at. (more…)

Read More

A New List Of Some Old I.P.

PATENTS / TRADEMARKS / COPYRIGHTS / SIGNATURE MARKS

SenSei Virtual World 1992

The SenSei Operating System

“Computers can figure out all kinds of problems, except the things in the world that just don’t add up.”

James Magary (more…)

Read More

Three ‘C’s Of Innovation

(An Introduction)Glass Innovation Head

Welcome to Innovation…

I wanted to launch this blog with what I believe is the most important thing you should do–become better at Innovative Thinking. Innovative or Creative Thinking has the highest rate of return of anything you can do for yourself and your company.

(more…)

Read More

First Six Rules Of Innovation

Rules(WII-FM)Whenever I go into a company or organization to train, or teach any marketing class the first thing I teach is always ask “What’s In It For Me?”, WII-FM. What do I get out of it? What do I walk away with? What are my take-a-ways?

(more…)

Read More

7.5 Secrets To A Winning Blogging

Kerpen Spreadsheet Image

Thank you for reading my blog about blogs!

Here is the link to download the spreadsheet.  Because the response on this has been so great, I am currently working with Dr. Gary Witt, Ph.D. in psychological marketing on creating a more in-depth look at why some words, titles, and images perform better than others.

Log In To Download The Kerpen LinkedIn Blog Spreadsheet Now!

I will email you when the ebook is complete!

Thank you!

Lon Signature

 

 

Read More

Google “Social Search”

Just like contextual advertising, Google Social Search makes your search experience contextual to you and your friends.  Cool.

I’m not immediately seeing the business application of this and I’m not excited about seeing what my friends have written on a subject.  I have many friends that write blogs.  I aggregate them on my Google Home Page.  I pretty much know what my friends are doing, what their opinions are, and what they are writing about.  I can’t see myself Googling a search to find out what my friends are thinking. (more…)

Read More

Learn How To Write A Successful Press Release

Press ReleaseThe Eight Things You Need To Know About…
How to write a successful Press Release is a question I get asked often. Like anything else, once you know the guidelines, it’s really easy to write an effective press release. You’ll find it has one of the highest R.O.I. of anything you can do for your company.
1 . Format: Follow the standard format! Everyone who receives press releases expects to see the same format right down to the “# # #” at the end of the release (the “# # #” is from the old days of the teletype where it meant end of transmission.) Look at the partial example below and go to www.LonSafko.com, Articles (top right) to download the entire example; (more…)

Read More

Fusion Is What Comes After Social Media

2014-05-31-09.49.58

It’s Fusion Marketing…

As many of you know, I am the author of the bestselling book, The Social Media Bible, and my newest bestseller is called The Fusion Marketing Bible. Fusion Marketing is about “What’s next”, it’s what comes after social media. Fusion Marketing is actually an entirely new form of marketing.

I discovered Fusion Marketing as a result of constantly being asked in interviews “So, what comes after social media?” I would think to myself, “Social media has change the way the world markets, sells, and communicates forever. And, it has caused us to change at speeds we have never seen before with technology” and you want to know what’s next? (more…)

Read More

Fusion Marketing – 2020 Marketing

As many of you know, I am the author of the bestselling book, The Social Media Bible, (http://www.TheSocialMediaBible.com) published by John WIley & Sons.  My newest bestseller is called The Fusion Marketing Bible (http://www.TheFusionMarketingBible.com), published by McGraw Hill.  Fusion Marketing is about “What’s next”, what comes after social media.  Fusion Marketing is actually an entirely new form of marketing.

I discovered Fusion Marketing as a result of constantly being asked in interviews “So, what comes after social media?”  Social media has change the way the world markets, sells, and communicates forever.  And, it has caused us to change at speeds we have never seen before with technology and I think, you want to know what’s next? (more…)

Read More

Lon LIVE !